🎨 AiPro Institute™ Prompt Library
Professional Documents & Brand Materials
📱 Social Media Style Guide
Comprehensive Brand Consistency Blueprint for Digital Platforms
🛠️ Tool Compatibility
📝 The Prompt
Create a comprehensive social media style guide for:
🏢 Brand Identity:
• Brand Name: [Company/Organization Name]
• Industry/Niche: [Technology / Fashion / Food & Beverage / Finance / Education / Health & Wellness / Nonprofit / B2B SaaS]
• Brand Mission: [One-sentence statement of purpose]
• Brand Personality: [3–5 adjectives: e.g., Innovative, Approachable, Bold, Professional, Playful]
• Target Audience: [Demographics: age, location, interests, pain points]
📱 Platform Coverage:
• Primary Platforms: [Instagram / LinkedIn / Twitter/X / Facebook / TikTok / YouTube / Pinterest]
• Platform Priorities: [Rank platforms by strategic importance: 1 = highest priority]
• Platform-Specific Goals: [e.g., Instagram for brand awareness, LinkedIn for thought leadership, Twitter for community engagement]
🎨 Visual Identity System:
1. Logo Usage
• Primary Logo: [Full color / Wordmark / Icon-only versions]
• Profile Picture Guidelines: [Use logo icon / full logo / brand mark; Sizing: 180×180px minimum]
• Cover/Banner Images: [Dimensions per platform; Design template with logo placement, tagline, key visuals]
• Watermark/Logo Overlay: [Placement on content: bottom-right corner at 15% opacity OR no watermark]
2. Color Palette
• Primary Brand Colors: [HEX codes with usage rules — e.g., #003366 Navy for backgrounds, #D4AF37 Gold for CTAs]
• Secondary Colors: [Supporting palette for variety]
• Accent Colors: [Highlight colors for emphasis]
• Background Colors: [Approved backgrounds: white, light gray, brand color gradients]
• Color Dos & Don'ts: [e.g., "Never use red — conflicts with brand personality" / "Use pastel tones for wellness content"]
3. Typography
• Primary Font: [Font name for headlines/titles — must be web-safe or embedded]
• Secondary Font: [Font for body text/captions]
• Font Sizes: [Hierarchy: Headlines 48–72pt, Subheadings 32–40pt, Body 16–24pt for Instagram posts]
• Text Overlay Guidelines: [Max 3 lines of text on images; Use high-contrast backgrounds; Avoid busy image backgrounds]
• Accessible Typography: [Minimum contrast ratio 4.5:1; Avoid decorative fonts for body text]
4. Photography & Imagery Style
• Photography Style: [Bright & Airy / Dark & Moody / Minimalist / Lifestyle / Product-Focused / Candid/Authentic]
• Image Filters/Presets: [Lightroom preset name OR filter settings: e.g., "+10 brightness, +15 contrast, slight warmth"]
• Subject Guidelines: [People: diverse, smiling, active; Products: on white background OR in lifestyle context; Scenes: natural lighting preferred]
• Composition Rules: [Rule of thirds / Centered symmetry / Generous white space / Flat lay style]
• Image Sources: [Original photography / Stock (Unsplash, Pexels) / User-generated content / AI-generated (with disclosure)]
5. Graphic Design Templates
• Post Templates: [Feed post (1080×1080), Story (1080×1920), Carousel (1080×1080), Reel cover (1080×1920)]
• Design Elements: [Approved shapes, icons, patterns, borders, dividers]
• Grid Layout: [Instagram feed aesthetic: checkerboard pattern / color-blocked rows / cohesive color flow]
• Canva/Figma Template Links: [Provide editable template files for team use]
📝 Voice & Tone Guidelines:
1. Brand Voice Attributes
• Core Voice: [Professional yet approachable / Bold and confident / Friendly and conversational / Educational and authoritative]
• Voice Spectrum: [On a scale: Formal ←→ Casual; Serious ←→ Humorous; Respectful ←→ Irreverent]
• Language Style: [Simple & clear / Technical & precise / Poetic & evocative / Direct & action-oriented]
2. Tone Variation by Context
• Educational Posts: [Tone: Informative, supportive, empowering]
• Promotional Posts: [Tone: Enthusiastic, benefit-focused, urgent (without being pushy)]
• Community Engagement: [Tone: Warm, appreciative, responsive]
• Crisis/Sensitive Topics: [Tone: Empathetic, transparent, calm]
3. Writing Style Rules
• Capitalization: [Sentence case / Title Case / ALL CAPS for emphasis (sparingly)]
• Punctuation: [Oxford comma: Yes/No; Emoji usage: Acceptable at end of sentences / Never in formal posts; Exclamation points: Max 1 per post]
• Hashtag Strategy: [Number: 5–10 per post; Mix: branded + niche + trending; Placement: In caption OR first comment]
• Call-to-Action (CTA) Phrasing: [Examples: "Tap the link in bio to learn more" / "Comment below with your thoughts" / "Share this with someone who needs to hear it"]
• Forbidden Words/Phrases: [List terms to avoid: overly salesy language, jargon, competitors' names]
📅 Content Strategy & Guidelines:
1. Content Pillars
• Pillar 1: [e.g., Educational Content — 40% of posts]
• Pillar 2: [e.g., Behind-the-Scenes — 25% of posts]
• Pillar 3: [e.g., User-Generated Content — 20% of posts]
• Pillar 4: [e.g., Promotional/Sales — 15% of posts]
2. Post Formats
• Carousel Posts: [Educational deep-dives, step-by-step guides, before/after transformations]
• Single Image Posts: [Quotes, announcements, product highlights]
• Video Content: [Tutorials, testimonials, behind-the-scenes, day-in-the-life]
• Stories: [Polls, Q&A, quick tips, countdowns, real-time updates]
• Reels/TikTok: [Trending audio use, educational hooks, quick wins, entertainment value]
3. Posting Cadence
• Instagram: [Feed: 3–5 posts/week; Stories: Daily; Reels: 2–3/week]
• LinkedIn: [Posts: 2–3/week; Articles: 1/month]
• Twitter/X: [Tweets: 1–3/day; Threads: 2/week]
• Optimal Posting Times: [Based on audience timezone and engagement analytics]
🤝 Community Management:
• Response Time SLA: [Comments: within 2 hours; DMs: within 4 hours; Crisis: within 30 minutes]
• Comment Reply Style: [Always address by name; Use emojis; Ask follow-up questions; Thank for engagement]
• Negative Feedback Protocol: [Acknowledge publicly, resolve privately; Never delete unless spam/abusive; Escalate to [role] if unresolved]
• User-Generated Content Policy: [Always request permission before reposting; Credit original creator; Use branded hashtag #YourBrand]
✅ Compliance & Legal:
• Disclosure Requirements: [#ad #sponsored #partner for paid content; Affiliate link disclaimers]
• Copyright Compliance: [Only use licensed images/music; Attribute sources; Never violate platform guidelines]
• Accessibility Standards: [Alt text for all images; Captions for videos; Avoid flashing content]
• Privacy Policy: [No sharing customer data; Obtain consent for testimonials/case studies]
📊 Deliverables Required:
1. Complete style guide document (PDF/Notion/Figma) with all sections above
2. Visual brand board (colors, fonts, logo variations, imagery examples)
3. Editable post templates for each platform (Canva/Figma links)
4. Content calendar template with pillar breakdown
5. Hashtag bank organized by category (branded, niche, trending)
6. Approval workflow and team roles documentation
7. Crisis communication playbook
🚀 Output Format:
Deliver a living document that serves as the single source of truth for all social media activities, ensuring brand consistency, empowering team members with clear guidelines, and enabling scalable content creation across platforms.
🧠 The Logic: 6 Strategic Principles
1️⃣ Consistency = Recognition
Repetition of visual and verbal patterns builds brand recognition. Every post should be unmistakably "you" — even without the logo visible.
2️⃣ Flexibility Within Constraints
Guidelines enable creativity, not stifle it. Define the sandbox (colors, voice, templates) but allow room for timely, authentic content.
3️⃣ Platform-Native Approach
One-size-fits-all content fails. Respect each platform's unique culture: LinkedIn is professional, TikTok is raw and entertaining, Instagram is visual storytelling.
4️⃣ Accessibility First
Inclusive design expands reach. Alt text, captions, contrast ratios, and clear language make content accessible to all audiences, improving SEO and engagement.
5️⃣ Community Over Broadcast
Social media is dialogue, not monologue. Response protocols, UGC policies, and engagement strategies build relationships, not just follower counts.
6️⃣ Living Document Philosophy
Style guides evolve. Plan quarterly reviews to incorporate new platform features, audience feedback, and brand evolution. Document versions and update dates.
🎨 Output Preview: 4 Real-World Examples
Example 1: B2B SaaS Company (Professional & Approachable)
Voice: Helpful expert — professional but conversational, never condescending
Colors: Blue (#0052CC), teal (#00B8D9), white, light gray backgrounds
Typography: Inter (headings), Open Sans (body), 4.5:1 contrast minimum
Content Pillars: Thought leadership (35%), Product education (30%), Customer success (20%), Company culture (15%)
Platform Focus: LinkedIn (priority 1), Twitter (priority 2), YouTube (tutorials)
Imagery: Clean product screenshots, diverse team photos, data visualization graphics
Tone Examples: "Here's a quick tip to save 3 hours/week..." (educational) / "We're thrilled to announce..." (promotional)
Example 2: Fashion Brand (Bold & Aspirational)
Voice: Confident trendsetter — bold, empowering, slightly edgy
Colors: Black (#000000), white (#FFFFFF), accent gold (#FFD700)
Typography: Playfair Display (headlines), Lato (captions), creative text overlays on images
Content Pillars: Styling inspiration (40%), New arrivals (25%), Community spotlight (20%), Sustainability (15%)
Platform Focus: Instagram (priority 1), TikTok (priority 2), Pinterest (discovery)
Imagery: High-contrast fashion photography, lifestyle shots, flat-lay styling
Grid Aesthetic: Alternating product/lifestyle images; consistent black-and-white filter preset
Tone Examples: "Own your power. ✨" (empowering) / "This season's must-have? The confidence to wear what you love." (aspirational)
Example 3: Health & Wellness Brand (Warm & Supportive)
Voice: Supportive friend — warm, non-judgmental, encouraging
Colors: Sage green (#B5C99A), blush pink (#FFB3BA), cream (#FFF8E7), earth tones
Typography: Quicksand (friendly sans-serif), Crimson Text (body), handwritten script for quotes
Content Pillars: Wellness tips (35%), Recipes (25%), Mental health (20%), Community stories (20%)
Platform Focus: Instagram (priority 1), YouTube (longer content), Facebook (community groups)
Imagery: Bright natural lighting, fresh food, yoga/movement, nature scenes
Tone Examples: "Small steps lead to big changes. You've got this. 💚" (supportive) / "Here's your gentle reminder to breathe today." (nurturing)
Example 4: Nonprofit Organization (Inspiring & Authentic)
Voice: Empowering advocate — hopeful, urgent without guilt-tripping, story-driven
Colors: Deep blue (#003366), orange (#FF6F00), white, warm neutrals
Typography: Montserrat (bold headlines), Georgia (storytelling body text)
Content Pillars: Impact stories (40%), Call-to-action (25%), Education/awareness (20%), Behind-the-scenes (15%)
Platform Focus: Facebook (priority 1 — donor demographics), Instagram (stories), LinkedIn (corporate partnerships)
Imagery: Real photos of beneficiaries (with consent), volunteer moments, before/after impact shots
Tone Examples: "Meet Sarah, whose life changed when..." (storytelling) / "Your $25 provides clean water for a family of 5. Here's how." (transparent impact)
🔗 3-Step Chain Strategy
Step 1: Brand Foundation Audit
Prompt: "Conduct a brand audit for [company name] to establish social media style guide foundations. Analyze: (1) Current brand identity (mission, personality, target audience), (2) Competitor social media presence (3–5 competitors), (3) Audience insights from existing analytics (demographics, engagement patterns, preferred content types). Output: Brand positioning summary, competitive differentiation, audience persona document."
Expected Output: Foundation document clarifying who the brand is, who it serves, and how it should show up differently on social media.
Step 2: Comprehensive Style Guide Creation
Prompt: "Using the brand foundation audit, create a complete social media style guide covering: (1) Visual identity (logo usage, color palette with HEX codes, typography system, imagery style), (2) Voice & tone guidelines (brand voice attributes, tone variation by context, writing rules), (3) Content strategy (pillars, post formats, cadence), (4) Platform-specific guidelines for [platforms], (5) Community management protocols. Include 10–15 real post examples demonstrating correct execution."
Expected Output: Full style guide document (30–50 pages) with visual examples, templates, and clear do's/don'ts for every guideline.
Step 3: Implementation Toolkit
Prompt: "Create implementation assets to operationalize the style guide: (1) Editable post templates for each platform in Canva/Figma, (2) Content calendar template with pillar allocation, (3) Hashtag bank (50+ hashtags categorized), (4) Approval workflow diagram, (5) Team training deck (20-slide presentation), (6) Style guide violation audit checklist. Package deliverables with setup instructions."
Expected Output: Turnkey toolkit enabling immediate team adoption, with templates, checklists, and training materials ready for distribution.
💡 6 HITL (Human-in-the-Loop) Refinement Tips
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Part of the Professional Documents & Brand Materials Collection
