Make
Visual-First AI Workflow Automation Platform for Complex Scenarios
Quick Overview
What is Make?
Make (formerly Integromat) is a powerful visual-first workflow automation platform that enables businesses to build, scale, and orchestrate AI and agentic workflows without writing code. Unlike simpler automation tools, Make excels at complex multi-step scenarios with conditional branching, data transformation, and error handling—all visualized in an intuitive drag-and-drop scenario builder. The platform offers 3,000+ pre-built app integrations covering everything from CRMs like HubSpot and Salesforce to marketing tools like Monday.com, project management platforms, databases, and AI services including OpenAI (ChatGPT, DALL-E, Whisper), Perplexity AI, and DeepSeek AI. What sets Make apart is its visual router system that allows you to create sophisticated logic flows with multiple paths, iterators for processing data in loops, aggregators for combining data, and filters that control execution—making it ideal for scenarios where different conditions require different actions. Make's pricing is remarkably transparent and affordable: a free plan with limited operations for testing, then paid plans starting at $9/month (Core plan with 10,000 operations), $16/month (Pro plan with additional features), and $29/month (Teams plan) when billed annually, with custom enterprise pricing available. The platform recently won recognition as the Best AI Automation Platform for 2026, highlighting its leadership in combining traditional automation with cutting-edge AI capabilities. With unlimited workflows on all paid plans, Make charges based on operations (not tasks or steps), meaning complex scenarios with many steps count as fewer operations than simpler tools would charge. The platform includes advanced AI integration features like AI agent management, agentic automation orchestration, and 400+ AI app integrations, allowing teams to embed sophisticated AI logic directly into business processes. Make also provides robust security with GDPR and SOC 2 Type II compliance, encryption, and SSO support—making it enterprise-ready while remaining accessible to small businesses and solo entrepreneurs. Perfect for marketing automation, IT operations, data engineering pipelines, lead management, customer onboarding, and any scenario requiring sophisticated workflow logic with visual clarity and precise control over execution flow.
Key Features
Pros & Cons
Pros
- Best-in-class visual workflow builder for complex scenarios
- 3,000+ integrations covering virtually every business tool
- Advanced logic with routers, filters, iterators, aggregators
- Affordable pricing: $9-$29/month for most plans (annual billing)
- Unlimited workflows on all paid plans
- Operations-based pricing (not per-task) makes complex workflows affordable
- Native AI agent orchestration capabilities
- Excellent error handling with detailed debugging
- Enterprise-ready security (SOC 2, GDPR compliance)
Cons
- Steeper learning curve than simpler tools like Zapier
- Visual interface can become cluttered with very complex scenarios
- Operation limits on lower-tier plans (10K operations on $9 plan)
- Some users report occasional platform slowness
- Documentation can be technical for non-developers
- Hidden costs with AI model usage and polling operations
- No self-hosted option (cloud-only)
- Less extensive template library compared to Zapier
- Enterprise pricing not publicly disclosed